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Social Media Mastery Your Ultimate Guide for Digital Advertising
Learning online is easy with the perfect digital partner by your side. Codestratz Business School provides you with the best training in dominating social media platforms and upskilling yourself to meet industrial requirements.
- 5000+ Learning Community
- Expert Teachers
- Lifetime Access
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Course Duration 1 Month
Course Duration 1 Month
Not Satisfied? Get a Full Refund Within 7 Days!
You heard it right. With our comprehensive and structured programmes, we ensure a valuable learning experience. If you feel the course isn’t right for you, we offer a full refund within seven days of enrolment. Join us now to start your journey towards a successful career.
Rohith Sasanken
ceo@codestratz.com +91 85904 50885
Vishnu F
coo@codestratz.com +91 85904 50885
Key Highlights
- 30+ Hours of Content
- Lifetime Community Access
- One Live Session
- 100% Practical-oriented Training
- Recorded Classes
Why This Course?
The Transition to Digital The importance of understanding platform-specific tactics
Every platform requires a different strategy, from LinkedIn posts to Instagram Reels. To help you make an impact where it counts, our Social Media Mastery course explains how content functions differently on each platform.
Re-evaluating the Approach From periodic posts to well-planned campaigns
Daily posting does not equate to growth. This course teaches you how to create campaigns with goals, plan content efficiently, and use insights to inform every decision – no guesswork required.
Why This Course Exists Empowering learners with insights
Codestratz Business School offers the ‘Social Media Mastery’ course to enable students to leverage career and business opportunities.
Real World Business Value Upskilling for real-world results
The course empowers business professionals to brand, market, and expand their businesses through effective utilization of social media.
Driving Engagement & Sales Learn to drive results
In addition to branding, the course empowers students with strategies to enhance engagement, create leads, and increase sales through social channels.
Build a Strategy That Works Creating effective social media strategies
Trainees will know how to develop a balanced, effective social media strategy to meet business objectives and consumer behavior.
Expert-Curated Syllabus Curated by industry experts
The syllabus is crafted by specialists to cover essential concepts, tools, and trends that drive success in today’s fast-paced digital economy.
Professional Preparation Industry-ready
Students graduating from this course will be adequately equipped to join the industry, assume professional positions, and handle real-life marketing requirements.
Digital Marketing for Business
Whether you are new to business or already own one, it is essential to possess skills in digital marketing. Here is how we help you in this:
- Lessons from basics to the expert level in practical implementation
- Assistance with starting and scaling a business
- Understanding customer psychology
- Branding
- Evaluating marketing performance and ROI
- Increasing online presence
- Standing out from competitors with unique marketing strategies
- Execution of the strategies
Syllabus for the Course
Have a look at what we have in store for you. Go through the syllabus and start your learning journey.
Module 1
Overview of Social Media Platforms
Module 1
Overview of Social Media Platforms
- Evolution and impact of social media in digital marketing
- Key differences between major platforms
- Understanding platform-specific user behaviour
- Choosing the right platform based on business goals
- Trends shaping social media in 2025
Module 2
Content Creation and Curation
Module 2
Content Creation and Curation
- Crafting engaging and platform-specific content
- Content pillars: educational, promotional, entertaining, interactive
- Visual storytelling using images, videos, reels, and carousels
- Tools for designing and scheduling content (e.g. Canva, Buffer, Hootsuite)
- User-generated content and curated content best practices
Module 3
Audience Targeting and Segmentation
Module 3
Audience Targeting and Segmentation
- Understanding demographics, interests, and behaviours
- Building buyer personas for social campaigns
- Segmentation based on engagement, geography, and intent
- Using platform insights for effective targeting
- Retargeting strategies for warm audiences
Module 4
Social Media Advertising
Module 4
Social Media Advertising
- Introduction to paid social media campaigns
- Campaign objectives: reach, engagement, traffic, conversions
- Budgeting, bidding, and scheduling strategies
- A/B testing creatives and targeting
- Compliance, ad policies, and approval process
Module 5
Facebook Marketing
Module 5
Facebook Marketing
- Setting up and optimising a Facebook Business Page
- Facebook Ads Manager walkthrough
- Creating campaigns: lead generation, conversion, and engagement
- Facebook Pixel and custom audiences
- Strategies for growing followers and increasing organic reach
Module 6
Instagram Marketing
Module 6
Instagram Marketing
- Business profile optimisation and hashtag strategy
- Creating content for Feed, Stories, Reels, and IGTV
- Influencer partnerships and brand collaborations
- Running ads through Instagram and Meta Ads Manager
- Instagram insights and performance tracking
Module 7
LinkedIn Marketing
Module 7
LinkedIn Marketing
- Building a professional company page
- Content strategy for B2B engagement
- LinkedIn Ads: Sponsored Content, Message Ads, InMail
- Thought leadership and employee advocacy
- Analytics and lead generation techniques
Module 8
Twitter (X) Marketing
Module 8
Twitter (X) Marketing
- Crafting impactful tweets and threads
- Leveraging Twitter for real-time engagement
- Using hashtags, mentions, and trends effectively
- Twitter Ads and promoted content
- Managing conversations and brand reputation
Module 9
TikTok Marketing
Module 9
TikTok Marketing
- Understanding TikTok’s algorithm and audience
- Creating engaging short-form videos
- Using trending sounds and challenges
- TikTok Ads Manager and ad formats
- Influencer campaigns and organic growth tactics
Module 10
Snapchat Marketing
Module 10
Snapchat Marketing
- Setting up a business profile
- Creating engaging stories and filters
- Snapchat Ads: Snap Ads, Story Ads, Collection Ads
- Geo-targeting and AR experiences
- Measuring impact with Snap Pixel and Insights
Module 11
Community Management and Engagement
Module 11
Community Management and Engagement
- Building an online community around your brand
- Responding to comments, DMs, and reviews
- Handling negative feedback and crises
- Encouraging conversations and loyalty
- Using social listening tools to monitor sentiment
Module 12
Analytics and Performance Measurement
Module 12
Analytics and Performance Measurement
- Key metrics: reach, engagement, conversions, CTR, CPM
- Platform-specific analytics dashboards
- Google Analytics integration with social campaigns
- Reporting tools and visualisation (e.g., Meta Business Suite, Sprout Social)
- Interpreting data to refine strategy
Module 13
Influencer Marketing Strategies
Module 13
Influencer Marketing Strategies
- Identifying the right influencers for your brand
- Micro vs macro influencers: which to choose?
- Structuring collaborations and contracts
- Tracking ROI and performance of influencer campaigns
- Legal considerations and transparency
Your Job Opportunities
With the increase in the relevance of social media in marketing and other fields, recruiters are searching for talented job seekers who can produce the desired results. With the help of our expert team and through the quality of our syllabus, you will be able to select from a wide variety of jobs. Check out the opportunities that lie ahead on your journey.
- Social Media Executive
- Meta Ads Specialist
- Social Media Analyst
- Community Manager
- Social Media Manager
- Influencer Marketing Strategist
- Meta Ads Expert
Transparent Pricing System
Codestratz B-School operates with a mission to enhance the opportunities for everyone and maintains transparency in setting packages. There are no hidden costs and the plans are prepared after careful evaluation and scrutiny. Here is what is special about our pricing plans:
Enjoy the course @₹ 4,999 ₹ 1,999/-
Certification included
Placement assistance
Career Support
We consider it our mission to build your future. See how we help in this:
Comprehensive Training
Training focused on skill development apart from enhancing knowledge about industry practices.
Interview Support
Facilitating job interviews with potential employers and ensuring that everyone gets the opportunities they deserve.
Job Assistance
Offering guidance and support during the job search process and helping students reach top positions in the industry.
Valid Certification
Providing a valid certificate that will enhance your profile and make you competitive in the job market and business settings.
Feedback & Guidance
Providing feedback and recommendations for improving the student's employability.
Our Gems
Here are some of the bright students who secured placements after successfully finishing our course.
Firose K
Social Media Specialist
@ Elite Resume
Sidan I.P
Social Media Specialist
@ Blueiris Software
Harikrishnan
Junior SEO Specialist
@ WAY
Aravind Balachandran
Digital Marketing Executive
@ Cradiac Sports
Resmi B
PPC Analyst
@ Veranda RACE
Shamna Nisam
Digital Marketing Analyst
@ ZAFR Constructions
Vijay C
SEO Specialist
@ Viral Mafia
Sadiya Rahmu
Digital Marketing Faculty
@ OXDU Media School
Testimonials
Discover what our students say about Bschool and their learning journey
Meet Your Mentors
Our experts are ready to help you. Hear from them:
Rohith Sasanken
CEO, B-School
“Codestratz Business School is on a mission to transform digital marketing and bridge the gaps in this sector. We offer courses that will make you competitive in the job market, ensuring job placement. Our classes are designed to help you attain expertise in the relevant fields by providing quality education and practical skills”
Vishnu F
COO, B-School
Codestratz Business School was built with the vision to create industry-ready professionals through hands-on learning. My focus is on equipping students with real-world marketing skills and strategic thinking that go beyond textbooks. Every session is designed to help learners understand how digital marketing truly works in the business landscape, preparing them not just for jobs, but for impactful careers.
Get Certified
You heard it right. With our comprehensive and structured programmes, we ensure a valuable learning experience. If you feel the course isn’t right for you, we offer a full refund within seven days of enrolment. Join us now to start your journey towards a successful career.
- Gaining Industry recognition
- Finding jobs suiting your skills
- Sharing with potential employers to increase credibility
Frequently Asked Questions
This course covers all the crucial aspects of handling social media to manage its options for better business growth and enables the learners to master the required tools and skills. It also helps in generating a strategy for business growth, managing advertisements, and viewing the growth achieved. Additionally, it will help the students find the right opportunities and secure jobs that match their skills.
Social media management has become inevitable in every business, with digital advertisement gaining momentum in the market. Companies need skilled employees to manage their social media handles and attract more business and investments. Individuals with knowledge and practice in this realm are highly demanded in the industry, and it will continue to increase in the forthcoming days too.
The social media mastery course assists students in learning from the basic to advanced sections of the stream within a limited time of one month. It includes the basics of social media, setting strategies, targeting customers, building brands, content creation, advertising and analytics, and performance tracking. We have also added the use of AI in this to make use of all the options.
The social media mastery course does not require any prerequisites to join. Anyone who has a basic knowledge of social media and the internet will easily become a master in the same with our course. It will be greatly beneficial for students who are looking for a bright career in the digital marketing field and for business professionals in building their brand.
Our teachers are professionals who have over 11 years of experience in social media handling and digital marketing. They have trained more than 5000 students and led them to secure their dream jobs. Additionally, they have worked for prominent multinational companies where they contributed to their success by enhancing the brand and increasing sales through their skills.
No. We have designed the course to make it suitable for everyone, even those without prior technical knowledge. However, it will be more useful to beginners in digital marketing, experts, and those who want to optimize their websites.
It is important for the UI/UX designers to learn the user behaviour and pattern (clicks, visibility) to make necessary changes. With GTM, they will get real feedback and data, which helps to develop better designs, improve layouts, and enhance overall user experience.
Feel Free to Write us Anytime
If you have any queries, do not hesitate. Feel free to reach us.
