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Google Tag Manager (GTM) Mastery From Basics to Advanced in Tracking & Measurement
Tracking data and obtaining user information are vital in every sector, and it can sometimes be burdensome. Google Tag Manager plays a crucial role in addressing this, and we have designed GTM Mastery as a course that will equip every learner to become an expert within one month.
- 5000+ Learning Community
- Expert Teachers
- Lifetime Access
Apply Now
Course Duration 1 Month
Course Duration 1 Month
Not Satisfied? Get a Full Refund Within 7 Days!
You heard it right. With our comprehensive and structured programmes, we ensure a valuable learning experience. If you feel the course isn’t right for you, we offer a full refund within seven days of enrolment. Join us now to start your journey towards a successful career.
Rohith Sasanken
ceo@codestratz.com +91 85904 50885
Vishnu F
coo@codestratz.com +91 85904 50885
Key Highlights
- 100% Practical-oriented Training
- 10 Hours of Recorded Classes
- One Live Session
- Hands-On Assignments
- Real-World Projects
- Access to Templates and Checklists for Easy Implementation
- Certification Upon Completion
Why This Course?
Don’t Risk Losing Crucial Data Missing tracking means missing growth
Not tracking customer actions on time can cost you conversions, insights, and chances. This course makes sure that never happens again.
Understand Your Audience Deeply No more guesswork in marketing
If you don’t know what your audience is doing, how will you serve them better? With GTM skills, you’ll get real, usable audience insights.
Stop Wasting Time on Complex Systems Automate what slows you down
Manual tracking can be tiring and full of mistakes. We’ll show you how to automate tracking with GTM, saving you time and improving accuracy.
Turn Data Into Revenue Smarter tracking leads to smarter profits
What if you could double your revenue just by using the right tools? This course teaches you how to track, improve, and profit effectively.
Built for Career-Focused Learners Future-proof your digital skills
Whether you’re a marketer, analyst, or freelancer, mastering GTM adds sought-after skills to your toolkit. Employers and clients pay attention.
Learn GTM, Step by Step No jargon, No confusion, Just clarity
Our course is made for clear understanding. You’ll learn each module of GTM in a logical order, making it easy to understand and apply.
Gain Practical, Real-World Skills From clicks to scrolls, track it all.
You’ll learn how to track button clicks, form submissions, scroll depth, custom elements, and more – everything important in real campaigns.
Master Google Ads Integration Boost conversions with precise tracking.
From Google Ads conversion tracking to setting up remarketing, we cover it all, giving you complete control over your ad performance.
Digital Marketing for Business
Whether you are new to business or already own one, it is essential to possess skills in digital marketing. Here is how we help you in this:
- Lessons from basics to the expert level in practical implementation
- Assistance with starting and scaling a business
- Understanding customer psychology
- Branding
- Evaluating marketing performance and ROI
- Increasing online presence
- Standing out from competitors with unique marketing strategies
- Execution of the strategies
Syllabus for the Course
Have a look at what we have in store for you. Go through the syllabus and start your learning journey.
Module 1
Introduction to Google Tag Manager (GTM)
Module 1
Introduction to Google Tag Manager (GTM)
- What is Google Tag Manager and Why It’s Essential
- Understanding the GTM Interface
- Key Terminologies: Tags, Triggers, and Variables
- Benefits of Using GTM Over Traditional Tracking Methods
Module 2
Setting Up and Configuring GTM
Module 2
Setting Up and Configuring GTM
- Creating and Managing a GTM Account
- Installing GTM on Websites (WordPress, Shopify, etc.)
- Working with the GTM Workspace
- Best Practices for Version Control and Publishing
Module 3
Tags Deep Dive
Module 3
Tags Deep Dive
- Types of Tags: Universal Analytics, GA4, Facebook Pixel, etc.
- Setting Up Custom HTML Tags
- Tracking Events, Conversions, and Campaigns
- Debugging and Testing Tags
Module 4
Triggers and Variables Essentials
Module 4
Triggers and Variables Essentials
- Creating and Configuring Triggers for Specific Events
- Overview of Built-In Variables
- Creating and Using Custom Variables
- Combining Triggers and Variables for Advanced Tracking
Module 5
Advanced GTM Techniques
Module 5
Advanced GTM Techniques
- Setting Up Cross-Domain Tracking
- Implementing Enhanced E-commerce Tracking
- Integrating GTM with Third-Party Tools (e.g., HubSpot, LinkedIn Ads)
- Using Data Layer for Advanced Data Collection
Module 6
Debugging and Troubleshooting
Module 6
Debugging and Troubleshooting
- Using GTM Debug Mode Effectively
- Resolving Common Errors in GTM Implementation
- Ensuring Accuracy in Data Collection
Module 7
Google Analytics 4 (GA4) Integration
Module 7
Google Analytics 4 (GA4) Integration
- GA4 Overview and Features
- Setting Up GA4 Tags and Triggers in GTM
- Tracking Key Metrics in GA4 Through GTM
Module 8
Real-World Implementation Projects
Module 8
Real-World Implementation Projects
- Implementing GTM for E-commerce Conversion Tracking
- Advanced Event Tracking for Video and Scroll Depth
- Case Studies: Success Stories Using GTM
Module 9
GTM Best Practices and Maintenance
Module 9
GTM Best Practices and Maintenance
- Regular Audits and Maintenance of GTM Setup
- Avoiding Common Mistakes in GTM Implementation
- Keeping Up with GTM Updates and Changes
Module 10
GTM Career Boost
Module 10
GTM Career Boost
- Freelance Opportunities for GTM Experts
- Building a Portfolio of GTM Projects
- How to Pitch GTM Skills to Potential Clients
Your Job Opportunities
Do you know that mastering GTM can open innumerable pathways to your future? After completing the ‘GTM Mastery’ course, we assure you that you will be eligible to meet the industry requirements. Attain high-profile jobs suiting your skillset and embrace the future. Check out the opportunities that lie ahead on your journey.
- Digital Marketing Executive
- Digital Marketing Expert
- Digital Marketing Manager
- Digital Marketing Analyst
Transparent Pricing System
Codestratz B-School operates with a mission to enhance the opportunities for everyone and maintains transparency in setting packages. There are no hidden costs and the plans are prepared after careful evaluation and scrutiny. Here is what is special about our pricing plans:
Enjoy the course @₹ 4,999 ₹ 1,999/-
Certification included
Placement assistance
Career Support
We consider it our mission to build your future. See how we help in this:
Comprehensive Training
Training focused on skill development apart from enhancing knowledge about industry practices.
Interview Support
Facilitating job interviews with potential employers and ensuring that everyone gets the opportunities they deserve.
Job Assistance
Offering guidance and support during the job search process and helping students reach top positions in the industry.
Valid Certification
Providing a valid certificate that will enhance your profile and make you competitive in the job market and business settings.
Feedback & Guidance
Providing feedback and recommendations for improving the student's employability.
Our Gems
Here are some of the bright students who secured placements after successfully finishing our course.
Firose K
Social Media Specialist
@ Elite Resume
Sidan I.P
Social Media Specialist
@ Blueiris Software
Harikrishnan
Junior SEO Specialist
@ WAY
Aravind Balachandran
Digital Marketing Executive
@ Cradiac Sports
Resmi B
PPC Analyst
@ Veranda RACE
Shamna Nisam
Digital Marketing Analyst
@ ZAFR Constructions
Vijay C
SEO Specialist
@ Viral Mafia
Sadiya Rahmu
Digital Marketing Faculty
@ OXDU Media School
Testimonials
Discover what our students say about Bschool and their learning journey
Meet Your Mentors
Our experts are ready to help you. Hear from them:
Rohith Sasanken
CEO, B-School
“Codestratz Business School is on a mission to transform digital marketing and bridge the gaps in this sector. We offer courses that will make you competitive in the job market, ensuring job placement. Our classes are designed to help you attain expertise in the relevant fields by providing quality education and practical skills”
Vishnu F
COO, B-School
Codestratz Business School was built with the vision to create industry-ready professionals through hands-on learning. My focus is on equipping students with real-world marketing skills and strategic thinking that go beyond textbooks. Every session is designed to help learners understand how digital marketing truly works in the business landscape, preparing them not just for jobs, but for impactful careers.
Get Certified
You heard it right. With our comprehensive and structured programmes, we ensure a valuable learning experience. If you feel the course isn’t right for you, we offer a full refund within seven days of enrolment. Join us now to start your journey towards a successful career.
- Gaining Industry recognition
- Finding jobs suiting your skills
- Sharing with potential employers to increase credibility
Frequently Asked Questions
Google Tag Manager is a tool that helps manage the data on a website and track and measure the data for marketing purposes. It helps users to manage their websites and apps without much reliance on the developers. Moreover, it also helps in managing various tags such as Google Analytics and Facebook Pixel from a single platform.
GTM helps them to track data and code without the help of developers. Moreover, it also aids in analysing user behaviour and making informed decisions, mastering the use of advanced tools such as Google Analytics and Facebook Pixel, enhancing knowledge and saving time, and preparing for upcoming trends and the business market. In a nutshell, this course helps you to enhance your performance and run campaigns with better results.
GTM Mastery by Codestratz Business School is a comprehensive course that equips beginners to learn from the basics and experts to master the same. With 50+ video lessons and lifetime access to the course, it is different from other courses and provides a valid certificate that will be valuable in the industry. It also makes you an expert in handling top tools such as Google Analytics, Google Search Console, Facebook Pixel, etc.
No. We have designed the course to make it suitable for everyone, even those without prior technical knowledge. However, it will be more useful to beginners in digital marketing, experts, and those who want to optimize their websites.
It is important for the UI/UX designers to learn the user behaviour and pattern (clicks, visibility) to make necessary changes. With GTM, they will get real feedback and data, which helps to develop better designs, improve layouts, and enhance overall user experience.
Feel Free to Write us Anytime
If you have any queries, do not hesitate. Feel free to reach us.
